How Performance Creative Gets Decided: A Look at How Greynab Approaches It
Before a single frame is shot or a line of copy is written, performance creative demands a set of decisions most briefs never address. Here is how Greynab navigates them — and what the work reveals.
Your Customers Are Watching Videos. Is Your Brand in Them?
Open Instagram, Snapchat, or TikTok on any day, and you will notice the same thing. People in Saudi Arabia are watching videos. They watch while having coffee, while travelling, and late at night at home.
This is where your customers spend their time. Social media video production is how a brand makes sure it is part of what they see. In this article, we explain why video matters, why a phone is often not enough, and how a professional team can help your business grow.
