Finance
Where the house learned to be measured on applications, not applause.
Brand films, product campaigns and performance media for banks, financing companies and fintech, from the house whose longest-running results are in this category.
In this category
Work made for it.
What we understand about your category
A product has a season
Personal finance, auto, education, buy-out: each product has its own month, and the calendar is built around them so the creative is ready before demand peaks.
The application is the metric
Impressions are reported; applications submitted and qualified leads are the headline. Tracking is set up before the first campaign runs, and figures are published only as recorded.
Compliance is part of the brief
Rates, terms and eligibility lines are written to what the institution's compliance team can approve, with the review trail kept. Creative starts from what can be said.
What this category buys most
The services, in the order you'll need them.
How it is measured
The numbers a report will actually say.
Every figure we publish is named and defined the same way, on this site and in your reporting. Results are read against your own baseline and the same weeks of the previous cycle, so a quiet week is read as a quiet week and a real lift as a real lift.
Applications submitted, as recorded for the campaign.
Leads as recorded for the campaign.
Clicks on the ads, as recorded for the campaign.
Times the ads were shown, as recorded for the campaign.
Figures are reported as recorded for each campaign. Conversion events are actions counted by a campaign; they are not leads or sales unless named as such.
How to start
One product campaign. Then the calendar. Then the run.
Start with one phase you can measure. Each one is built to stand on its own, and to lead to the next when the numbers say so.
One product campaign
- Film, performance creative and media for one product
- Arabic-first creative, written for the applicant
- Tracking set before spend
Measured onApplications submitted and qualified leads, as recorded.
Leads to: The product calendar
The product calendar
- Launches and seasons planned across the year
- Media that follows demand
- Monthly reporting on every product
Measured onApplications month on month, and the products that moved.
Leads to: The integrated run
The integrated run
- Film, content, media and channel planned as one calendar
- One team that knows the brand, in both languages
- One accountable owner for the whole outcome
- A monthly review that reads everything together
Measured onThe growth numbers the institution reports.
No phase is a fragment. Each one is made to the same standard as the whole, and the next one starts when the numbers say so.
Ask where to startThe questions buyers in this category ask
Have you worked with banks and financing companies in Saudi Arabia?
Yes. Finance is the house's longest-running category: brand films, product commercials, social content and performance campaigns for banks, financing companies and fintech, with results published on this site as each client allows.
How do you handle compliance on financial advertising?
Rates, terms and eligibility are written to what your compliance team can approve, and the final copy goes to them through a workflow they sign, with the trail kept. Nothing runs before that approval.
How do you measure a product campaign?
On applications submitted and qualified leads, as recorded by the campaign, with impressions and clicks reported as context. The definitions on this site say exactly what each figure counts.
Can you produce the film and run the media together?
That is how the house works best: the commercial, its cut-downs, the social content and the performance campaign made by one team, so the film is planned for the campaign from the first day.
Working in another category?
Planning something in finance?
Tell us the goal, the audience and the date. A senior person from the house replies.