Consumer services
The ad is judged by the sign-up, so the creative is made by the people who buy the media.
Acquisition campaigns, performance creative and always-on media for telecom, apps, delivery, mobility and consumer finance brands, with the creative, the buying and the measurement in one team.
In this category
Work made for it.
What we understand about your category
The counting method comes first
Before any media runs, the action is defined and tracked: a sign-up, an application, an install, a verified account. A number nobody agreed how to count is not a result.
Creative is a weekly discipline
Performance creative is made in-house, so what the data said on Monday is a new variant by Thursday. The loop is real because the people making the ad sit beside the people buying it.
Arabic-first, by default
Consumer services in the Kingdom are bought in Saudi dialect. Scripts, voice and captions are written natively and reviewed natively, never translated after the fact.
What this category buys most
The services, in the order you'll need them.
How it is measured
The numbers a report will actually say.
Every figure we publish is named and defined the same way, on this site and in your reporting. Results are read against your own baseline and the same weeks of the previous cycle, so a quiet week is read as a quiet week and a real lift as a real lift.
App installs as recorded for the campaign.
Applications submitted, as recorded for the campaign.
Leads as recorded for the campaign.
Clicks on the ads, as recorded for the campaign.
Figures are reported as recorded for each campaign. Conversion events are actions counted by a campaign; they are not leads or sales unless named as such.
How to start
One acquisition campaign. Then always-on.
Start with one phase you can measure. Each one is built to stand on its own, and to lead to the next when the numbers say so.
One acquisition campaign
- A performance creative set, made in-house
- Media buying on one objective
- Tracking and the counting method agreed before spend
Measured onSign-ups, applications or installs, as recorded.
Leads to: Always-on acquisition
Always-on acquisition
- Continuous buying across channels
- Creative refreshed weekly from the data
- A live dashboard and a monthly review
Measured onActions per month against the baseline, and the share from each channel.
Leads to: The integrated run
The integrated run
- Film, content, media and channel planned as one calendar
- One team that knows the brand, in both languages
- One accountable owner for the whole outcome
- A monthly review that reads everything together
Measured onThe growth numbers you report upward.
No phase is a fragment. Each one is made to the same standard as the whole, and the next one starts when the numbers say so.
Ask where to startThe questions buyers in this category ask
Do you run acquisition campaigns for apps and consumer services in Saudi Arabia?
Yes. Media buying across search, social, video and programmatic, with performance creative made in-house and tracking set up before spend, measured in installs, sign-ups and applications as recorded.
How quickly can you produce new creative variants?
Within the week. The production studio and the media team are the same house, so a variant that the data asks for on Monday is live by Thursday without a request to a separate supplier.
How do you report results?
On the action that was agreed before spend, with a monthly review that says what changes next and a live dashboard in between. Every figure uses the names and definitions published on this site.
Can you work alongside our in-house growth team?
Yes. Many consumer brands keep buying in-house and bring us for the creative layer, or keep creative and bring us for the buying. Either way the measurement is shared, so nobody argues about the number.
Working in another category?
Planning something in consumer services?
Tell us the goal, the audience and the date. A senior person from the house replies.