Case study · Middle East Airlines
80 years of MEA
The 80th-anniversary commercial for Middle East Airlines, with social campaigns, two paid campaigns and website design.
- Client
- Middle East Airlines
- Our scope
- Concept development, production and post-production
- Social campaign design
- Paid media
- Website design
- Delivered
- 1 film
- 6 social and design pieces
- 2 paid campaigns
The brief
Build awareness for MEA's Snow Festival and promoted destinations, and bring audiences to its website and booking pages.
How it ran
Two paid campaigns, each run in two phases across two platforms with layered targeting: 14 days for the Snow Festival, 10 days for Travel Mode On.
Deliverables
- 80 Years CommercialTVC / commercial · 0:56
- MEA Madrid Campaign4 post designs
- Website design2 designs
Supporting work
Results
MEA Snow Festival Campaign
A phased, dual-platform paid media campaign across 14 days for Middle East Airlines' Snow Festival, layering three-plus targeting methods to reach 19M+ people, generate 21M+ impressions and drive 11K+ site visits.
- Website visits
- 11K+
- Reach
- 19M+
- Impressions
- 21M+
- Duration
- 14 Days
MEA Travel Mode On Campaign
Ran a two-phase, dual-platform 10-day push using layered targeting to drive qualified traffic to MEA's booking pages, 2M+ impressions and 19,000+ link clicks delivered.
- Clicks
- 19k+
- Impressions
- 2M+
- Duration
- 10 Days
Figures as recorded for each campaign. Each links to the full campaign detail.
How these are counted
- Website visits
- Visits to the client's website from the campaign, as recorded for the campaign.
- Reach
- People reached, as recorded for the campaign.
- Impressions
- Times the ads were shown, as recorded for the campaign.
- Duration
- How long the campaign ran.
- Clicks
- Clicks on the ads, as recorded for the campaign.
Planning something similar?
Tell us about the brief, and a senior member of the team will reply.