Hospitality
A place has to be felt before it is booked.
Destination films, seasonal content and media for hotels, restaurants, destinations and entertainment brands, made by a house that shoots a room, a menu and a night the way it shoots a commercial, and measures what came through the door.
In this category
Work made for it.
What we understand about your category
Atmosphere is the offer
Nobody books a floor plan. The film has to carry light, sound and pace, which is why hospitality is shot by the film crew, not by a content phone.
Every season is a launch
Ramadan tents, Eid tables, summer escapes, National Day, the winter calendar. Content is planned a season ahead and shot before the season starts, so the feed is never catching up.
Measured at the door
Bookings, covers and visits, read against the same weeks of the previous cycle. A beautiful film that did not move a Thursday night is a lesson, and we read it as one.
The year, drawn
The calendar is the strategy.
The beats a retail, hospitality or consumer year is built around, where they fall. Content is shot a season ahead of each one, and the media follows the salary weeks between them.
- Founding Day22 February. Heritage, pride, the long view.
- Ramadan & Eid al-Fitr · approx.Shot before it starts. Generosity, family, the table.
- SummerTravel, escapes, the long evenings.
- Eid al-Adha · approx.The second Eid, the family gathering.
- Back to schoolThe reset. Retail's second January.
- National Day23 September. Green, scale, belonging.
- The sale seasonOffers made to be redeemed, not just seen.
What this category buys most
The services, in the order you'll need them.
How it is measured
The numbers a report will actually say.
Every figure we publish is named and defined the same way, on this site and in your reporting. Results are read against your own baseline and the same weeks of the previous cycle, so a quiet week is read as a quiet week and a real lift as a real lift.
Visits to the client's website from the campaign, as recorded for the campaign.
Video views, as recorded for the campaign.
Likes, comments, shares and similar interactions, as recorded for the campaign.
Leads as recorded for the campaign.
Figures are reported as recorded for each campaign. Conversion events are actions counted by a campaign; they are not leads or sales unless named as such.
How to start
One film that makes the place felt. Then the year.
Start with one phase you can measure. Each one is built to stand on its own, and to lead to the next when the numbers say so.
One destination film
- A film that makes the place felt, not listed
- Stills and vertical cuts from the same shoot
- The launch media that carries it
Measured onViews, saves and bookings traced from the launch.
Leads to: The season's content
The season's content
- A seasonal calendar across the year
- Menus, rooms and experiences shot properly
- Reactive pieces inside the week
Measured onVisits, bookings and covers against the same weeks of the last cycle.
Leads to: The brand's whole world
The brand's whole world
- Identity, film, content and channel run as one system
- One team that knows every room
- One accountable owner for the whole outcome
Measured onOccupancy and repeat visits the brand can attribute to its marketing.
No phase is a fragment. Each one is made to the same standard as the whole, and the next one starts when the numbers say so.
Ask where to startThe questions buyers in this category ask
Do you produce hotel and restaurant films in Saudi Arabia?
Yes. Destination films, room and menu content, event and launch coverage, shot by the film crew with the house's own kit and finished in-house, with vertical cuts for every platform from the same shoot.
Can you run our social channels as well as shoot the content?
Yes. Content production and channel management are two services under one roof: the studio makes it and the social team runs the calendar, the community and the paid layer, reporting monthly on what it produced.
How do you measure hospitality marketing?
On bookings, covers and visits where the venue can attribute them, plus saves and enquiries from the content itself, read against the same weeks of the previous cycle so seasonality is not mistaken for performance.
How far ahead do you plan a season?
A season ahead. Ramadan content is shot before Ramadan, the summer before summer. The quarter's calendar is drawn before anything is shot, and a reactive slot is held open every few weeks.
Working in another category?
Planning something in hospitality?
Tell us the goal, the audience and the date. A senior person from the house replies.