Case study · Saudi Finance Company
Five films and a paid campaign
Five films, a run of social content and a paid campaign for its loan products, all for Saudi Finance Company.
- Client
- Saudi Finance Company
- Our scope
- Concept development, production and post-production
- Production, filming and editing
- Social content
- Paid media (two-phase mid-funnel campaign)
- Delivered
- 5 films
- 4 social and design pieces
- 1 paid campaign
The brief
Promote Saudi Finance Company's key loan products and the convenience of applying through its digital portal.
How it ran
The paid campaign ran in two phases, A/B testing messaging, audiences and creative formats along the way.
Deliverables
- Play It Right CommercialTVC / commercial · 1:20
- Education CommercialTVC / commercial · 1:00
- Buy Out Financing 1/2TVC / commercial · 0:52
- Buy Out Financing 2/2TVC / commercial · 0:59
- Office TourTVC / commercial · 0:30
- Saudi Finance Company3 post designs
- Saudi Finance Company1 carousel
The films
Supporting work
Results
SFC Financing never seen before, and cash that never happened
Ran a two-phase mid-funnel campaign for SFC's loan products, A/B testing messaging, audiences, and formats to sharpen conversion at every step, turning digital portal awareness into qualified loan applications with measurable lift.
- Applications submitted
- 3K+
- Clicks
- 30K+
- Impressions
- 10M+
- Duration
- Monthly
Figures as recorded for each campaign. Each links to the full campaign detail.
How these are counted
- Applications submitted
- Applications submitted, as recorded for the campaign.
- Clicks
- Clicks on the ads, as recorded for the campaign.
- Impressions
- Times the ads were shown, as recorded for the campaign.
- Duration
- How long the campaign ran.
Planning something similar?
Tell us about the brief, and a senior member of the team will reply.