Najm Amen Taslem
A 120-day awareness and engagement campaign promoting safe driving practices across the Kingdom. Executed in three phases and across seven platforms, the campaign achieved over 180 million impressions, 20 million video views, and 5 million engagements, amplified by the viral hashtag #أمن_تسلم.
Targeting
- Creation of Viral Hashtag
Achievements
180M+Impressions
20M+Video views
5M+Engagements
120 DaysDuration
How these are counted
- Impressions
- Times the ads were shown, as recorded for the campaign.
- Video views
- Video views, as recorded for the campaign.
- Engagements
- Likes, comments, shares and similar interactions, as recorded for the campaign.
- Duration
- How long the campaign ran.