Najm Amen O'rtah
A 35-day digital campaign for NAJM’s car insurance product, designed to drive awareness and engagement. Executed in five phases with A/B testing and supported by the viral hashtag #أمن_وارتاح, the campaign generated 129 million impressions and 3.9 million video views, successfully enhancing brand visibility and audience engagement.
Targeting
- A/B Testing
Achievements
129M+Impressions
3.9M+Video views
35 DaysDuration
How these are counted
- Impressions
- Times the ads were shown, as recorded for the campaign.
- Video views
- Video views, as recorded for the campaign.
- Duration
- How long the campaign ran.